Problem Statement: Velafrica needs roughly 800’000 Swiss Francs for a program with 6’000 bike-to-school bikes in Tanzania (roughly 130 CHF / bike). How can Velafrica find a sponsor?

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Background: Velafrica is an innovative organization collecting bicycles in Switzerland and sending them to Africa along an innovative value chain. https://velafrica.ch/en/ The Bike2School4Girls Program is a specific initiative, which is embedded in a larger strategic approach of Velafrica. Velafrica is pursuing a holistic approach toward a long-term and durable access to bicycles and maintenance services in order to mobilize people in general and students in particular, in Sub Sahara Africa. 

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Methodology: Customer Journey Mapping, Persona Creation, Focus Group, Trend Analysis, Brand-Driven Innovation Framework, Service Design Blueprinting, Value Mapping, Perceptual Mapping, Written Scenario, Video Visualisation, Semi-structured Interviews, Focus Groups, Experience Design.

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Outcome: We looked at classic corporate CSR models and found value in associating Caran d’Ache’s products with the impact story of “fostering safe mobility for schoolgirls in Tanzania''. A product-based sponsorship is a proposed scenario for a campaign period where a small amount will be sponsored to the “bike to school” programme from the Caran d’Ache line of products. Proposals to Carna D'Ache resulted in a collobarative effort to bring funds to the Bike2School Programme.

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Whom: Caran D'Ache X Velafrica

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Role: Campaign Designer.

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When and Where:  Geneva and Luzern, Switzerland. 2020 to present

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For more details please do not hesitate to contact me.

All image rights belong to Velafrica.