Problem Statement: Fostering safe mobility for Schoolgirls in Tanzania and Burkina Faso.
 

Background: The average time taken to get to school in Switzerland is just 12 minutes. In rural regions of Sub-Saharan Africa, the situation is quite different as children often spend up to two hours walking to school and are exposed to numerous dangers.

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Methodology: System Mapping, Semi-structured Interviews, Marketing Mix, BOP, Facilitated Brainstorming, 

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Outcome: Children and young people from very poor backgrounds, who have long and dangerous journeys to school, can obtain a bike either at a reduced price or, sometimes, free of charge. To date, over 4000 students in Madagascar, Tanzania and South Africa have benefited from the «Bike to School» program.

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Whom: Velafrica.

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Role: Creative Strategist.

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When and Where: Bern Switzerland, Burkina Faso, Tanzania. 2021

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For more details please do not hesitate to contact me.

All image rights belong to Velafrica.