Problem Statement: Fostering a ecological and thoughtful brand image for TED in Mumbai

​

Background: The installations were part of an environmental awareness for the public, displaying the harmful levels of plastic that is dumped into the environment as well as the possibility for reuse and recycle of waste plastic.

​

Methodology: Focus Group, Trend Analysis, Brand-Driven Innovation Framework,  Value Mapping, Perceptual Mapping, Written Scenario, Design Visualisation, Experience Design.

​

Outcome: At the Star TV TEDx Event in 2019, ARTHAT studio created a 30 X 25 FT experiential art installation made entirely of plastic bottles and also a 15 FT X 12 FT mural made entirely of discarded polythene bags

​

Whom: Arthat Studios, Star TV, TED X.

​

Role: Campaign Designer.

​

When and Where: Mumbai. 2019.

​

For more details please do not hesitate to contact me.

All image rights belong to Arthat Studios LLP.